Seminar Information

About the seminar

The recent successful 22@Barcelona Innovation District Project and its Value Capture Finance methodology will be confronted with similar challenges in different cities in Belgium during the ULI seminar at REALTY. Value Capture Finance can be defined as the appropriation of value, generated by public sector intervention; and private sector investment in relation to an underused asset (land and or structure) for local re-investment to produce public good and potential private benefit. Mr Jordi Sacristan Adria, a key representative of the 22@Barcelona Innovation District Project, will, as main speaker of the panel, share this 4 million SqM2 mixed use accomplishment, aside with mayors and heads of urban planning of similar cities in Belgium.

About the author

Short Biography – Jordi Sacristán

Jordi Sacristán Adrià has been recently named International Economic Promotion Director of the Barcelona City Council. He is responsible, among others, of the international economic strategy, and foreign direct investment strategy.

Prior to this and during the last four years, Mr. Sacristán has been the Marketing and Communication Manager of 22@Barcelona, the most strategic urban and economic renewal project in the city of Barcelona and one of the biggest in Europe, which is transforming the former industrial areas of the city into an innovative business district where talent and knowledge are the driving forces.

Mr. Sacristán holds a bachelor’s degree in Business Administration from the University of Barcelona, a Master’s degree in Marketing and Sales Management from ESADE and a PhD in Marketing Research. Mr. Sacristán has over 12 years of experience in marketing, having worked at different international industrial corporations and in the financial sector before coming to 22@Barcelona.